||Now, we are living in the age of data & data analysis. What kind of world will AI lead us to? How is data analysis being used in the field of contents, which is on the border between art and industry? I will introduce the work that I have been working in the field of contents such as online games and broadcasting for the past 10 years and what I will be working on for the next 10 years. So that, through three keywords of data analytics, V.I.P: Visualization, Index, and Prediction, I might explain to you.